Mission

To wrap our little ones in clothing that loves them back — certified UPF50+ sun protection, breathable bamboo softness, and thoughtful design. So parents never have to choose between safety, comfort, or style.

Vision

A world where every child can play freely under the sun, protected by fabrics as gentle as they are strong and parents can feel peace of mind knowing love is stitched into every seam. 

Purpose

To reinvent babywear so it does more than clothe. With hypoallergenic bamboo and science-backed sun protection, Elara Kids makes everyday essentials that are soft enough for newborn skin, strong enough to shield from the sun as sunscreen alternative, and beautiful enough to feel like a little luxury.

Promise

With Elara Kids, you do not need to lather sunscreen on newborn skin or settle for ordinary cotton. Every piece is certified UPF50+, blocking 98% of UVA/UVB rays, made from soft bamboo that is breathable, gentle, and safe for sensitive skin. Designed for crawling, napping, playing, and growing so our tiny explorers can enjoy every moment, protected without compromise.